Kanye West was featured on the cover of Forbes last summer, which detailed his successful Yeezy empire. But the magazine didn’t declare him a billionaire at the time, much to his dismay. He blasted them while speaking on an industry panel in November and in private said Forbes was “purposely snubbing” him.
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When Forbes released its annual billionaires list earlier this month, West was absent. “You know what you’re doing,” he texted. “You’re toying with me and I’m not finna lye [sic] down and take it anymore in Jesus name.” He also claimed Forbes was “purposely a part of a group of media” that was trying to undervalue his self-made success because of his race.
So he decided to make it official. On Thursday, West told his team to provide Forbes with “what we feel is an authentic numeric look into Kanye, Inc.”
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He claims in his words and through paperwork that he’s worth more than $3 billion. West owns 100% of Yeezy, which is contractually tied to Adidas for at least five-plus years. The Yeezy apparel division is not believed to make money. Based on documents, Forbes estimates the final revenue number for the shoes is closer to $1.3 billion.
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West is now the second American rapper to make the Forbes list after Jay-Z, who made the cut last in 2019.
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